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October 5, 20267 min readBy Ben Wiebe

How Many PT Patients Come Back for a Second Visit? One Clinic's 832 Courses of Care

At one PT clinic, 45 of every 100 patients starting a course of care didn't come back for visit 2. The visit-by-visit numbers, and how to run yours.

patient drop offpatient retentionphysical therapyplan of caresecond visit

At one owner-led physical therapy clinic, 45 of every 100 patients starting a course of care didn't come back for a second visit. That comes from the clinic's own records: 832 courses of care, counted as of October 3, 2026. A much larger study saw something similar: of 122,723 patients in the US Military Health System who used PT for a new episode of low back pain, 41.7% attended only one session (Childs et al., 2015).

Of every 100 patients starting a course of care

55 came back for a second visit

45 didn't

One owner-led physical therapy clinic in North Carolina: 832 courses of care, as of Oct 3, 2026.

Once a patient had been in twice, the odds changed. At each visit after that, between 70.8% and 87.8% came back for the next one.

At this clinic, the biggest loss came between the first visit and the second.

ℹ️ Note

The short version. At one PT clinic, 55.2% of courses of care reached a second visit. Every later step kept at least 70.8%. If you measure one retention number this month, make it this one: how many of your patients come back a second time. The method is below, and it takes an afternoon.

The numbers, visit by visit

The clinic's records cover 832 courses of care. Here is how many of every 100 reached each visit.

Of every 100 courses of care, how many reached each visit
  1. Visit 1100
  2. Visit 255
  3. Visit 342
  4. Visit 436
  5. Visit 529
  6. Visit 624
  7. Visit 720
  8. Visit 816
  9. Visit 912
  10. Visit 1010
  11. Visit 119
  12. Visit 126

45 of every 100 had no second visit, a bigger drop than at any later step.

One owner-led physical therapy clinic in North Carolina: 832 courses of care, as of Oct 3, 2026.

The same numbers, with the chance that a patient on one visit came back for the next:

VisitOf every 100 courses, reached this visitChance of coming back for the next visit
110055.2%
25576.9%
34284.4%
43680.9%
52984.2%
62482.3%
72077.2%
81679.8%
91279.6%
101087.8%
11970.8%
126
From visit 2 on, every step kept at least 70.8%.

The patients who made it to a second visit went much further. Of the courses that reached visit 2, 44.2% reached visit 6, 28.1% reached visit 8, 17.9% reached visit 10 and 11.1% reached visit 12.

What the data does not tell you

The records say who came back. They don't say why the others didn't, and it would be easy to invent a reason.

One published study asked. Researchers interviewed 26 people who came to an initial evaluation and had no follow-up visit within 30 days. The reasons they gave included trouble getting to appointments, already feeling better, seeing no value in coming back, needing a different kind of care, and problems with the provider (Thomas et al., 2025). A front desk can help with some of those, like trouble getting to appointments.

Some of this clinic's one-visit courses may never have been meant to be more. A second opinion, a one-off screen, a home program handed over at the first visit: each counts as a course with one visit. So 45 of every 100 is not the same as 45 lost patients; it's the most that could have been lost. A patient who came back after more than 45 days also counts as starting a new course, so their first one shows as a single visit.

The records also leave out patients who never made it to visit 1. At one orthopedic and sports PT clinic in a large academic medical center, about 10% of 6,971 scheduled initial evaluations were no-shows (Briggs et al., 2021).

What it means at the front desk

If the second visit is where this clinic lost the most patients, the fix starts before the first visit ends.

  • Book visit 2 before the patient leaves visit 1. Put it on the calendar, with a day and a time, while they're still at the desk. A patient who leaves without a time booked has to remember to call.
  • Confirm it the day before, so a forgotten visit 2 is caught while there's still time to fill the slot. More on that in the unconfirmed slot.
  • Call the same day when visit 2 is missed. At this clinic, the step to visit 2 was where courses of care most often ended. Early misses are common, too: across 444,995 patients at one national provider, 51% had at least one visit cancelled or missed within their first seven appointments (Bhavsar et al., 2021).

None of this is new advice; the first three visits covers more of it. At this clinic, the numbers point to visit 2 above all. Patients leave later in a plan too: in a San Diego study of a 20-visit program for low back pain, patients who stopped early averaged 6 visits (Shahidi et al., 2022). At this clinic, no later step lost as many as the first.

How to run your own number

You don't need new software for this. You need one export and an afternoon with a spreadsheet.

  1. 1

    Export your completed visits

    One row per attended visit, with a patient ID and a date. Leave out cancellations, no-shows and anything that isn't a PT visit, such as wellness memberships.

  2. 2

    Group the visits into courses of care

    Sort by patient, then by date. A course starts when a patient starts care, and again whenever they come back after more than 45 days away.

  3. 3

    Use each course's first 120 days

    Count the visits in those 120 days, and keep only courses whose 120 days have passed. A course that started last month is still running.

  4. 4

    Divide

    Courses with at least two visits, divided by all courses, is your second-visit rate. Do the same for visits 3, 4 and on.

The 45-day gap and the 120-day window are this clinic's choices. Yours can differ, but pick them before you look at the result and keep them the same each time you run it, so the number can move for real.

Your patient mix moves the number too. Among Medicare patients newly diagnosed with low back pain in 2014 who had a PT episode, 22% had a single visit, counted with a 60-day gap, according to an industry-commissioned report (The Moran Company for APTQI, 2017).

Then run it again each quarter and compare it with your own last number, not this clinic's. When it moves, write down what your front desk changed.

Clinic OS Pro

How Clinic OS Pro handles the second visit

With your appointment data connected, Clinic OS Pro sorts patients by where they are: on plan, drifting, or in once and never back. Each group gets a different message.

  • A patient who came in once and has nothing booked gets a message later, asking them to come back.
  • A patient who misses a visit gets a follow-up. In the Sprint, Robin, our AI caller, can phone them too.
  • A patient who starts drifting mid-plan is flagged before they're gone, and gets a nudge to book their next visit.
  • When a patient calls and nobody picks up, they get a text back with a link to book.
  • When a patient says yes, the visit is booked for them.

Clinic OS Pro sorts the replies for you, and when a missed call needs a call back, your front desk gets a task for it.

We were able to recover $5,175 over 60 days for a PT clinic owner in North Carolina with our 60-Day Sprint.

I take on two Sprints at a time, because I run every one myself. To start yours this month, book your call below.

How these numbers were counted

  • One clinic: an owner-led physical therapy clinic in North Carolina.
  • The records: 832 courses of care, each with its first 120 days complete. PT visits only; wellness members excluded.
  • A course of care: starts when a patient starts care, or returns after more than 45 days away. It is their visits no more than 45 days apart, counted over its first 120 days.
  • As of: October 3, 2026.
  • What it is not: an industry average. One clinic's records show one clinic's pattern.

Related reading

Frequently asked questions

How many physical therapy patients come back for a second visit? At one owner-led PT clinic in North Carolina, 55 of every 100 patients starting a course of care came back for a second visit, and 45 did not. That comes from the clinic's own records: 832 courses of care, counted as of October 3, 2026. It is one clinic, not an industry average.

Where do PT patients drop off the most? At this clinic, between visit 1 and visit 2. The chance of a second visit was 55.2%. Once a patient had been in twice, the chance of each next visit ran between 70.8% and 87.8%, so the first gap lost far more patients than any later one.

How do I calculate my clinic's second-visit rate? Export your completed visits with a patient ID and a date. Group each patient's visits into courses of care: a new course starts when a patient starts care or returns after more than 45 days away. Count only courses whose first 120 days have passed. Your second-visit rate is the share of courses with at least two visits.

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Ben Wiebe

Written by Ben Wiebe

Founder of Clinic OS Pro. Helps owner-led sports & ortho PT clinics cut no-shows, complete more plans of care, and bring back lapsed patients, from the EMR they already have.

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